Shell Executive, designed for the Individual


What makes an executive office different from any other single desk with side storage? Is it merely size? Or is it a work surface shaped to the user needs? Is it the colour, or a combination of materials, shaped and combined with intention? Is an executive office meant to be intimidating, with heavy furniture? Or a space that is inspiring, modern and luxurious? What would be the best arrangement of furniture in a personal office? Entrawood’s Design team asked these questions and let the answers guide their latest design.

We broke the mould of the traditional executive office and explored the elements that can make a work environment inspiring. We wanted to promote freedom of thought while at the same time providing the thinker with a sense of control. The result is a truly unique executive desk shaped to its user.

The usefulness and visual impact of each surface and structural element were considered. Then intentionally shaped and proportioned to create balance and harmony between the furniture and the user. Furthermore, by combining carefully selected materials, soft curves and layered textures the shell range achieves sort of modern luxury rarely seen in executive offerings.

The Shell range also includes a series of meeting and boardroom tables that share design features, like the reverse chamfer edges and curved horizontal surfaces, and are shaped to suit different meeting styles and purposes. Entrawood understands that the structural elements of a space; such as the size of a room or the shape of a table and the ease of connection and expression, can either enhance or hamper a team’s performance. Each industry has a different style of doing business and each client has their own set of needs and goals, there is no “One size fits all” solution. Entrawood can guide you through the process of defining your needs and matching them with office furniture solution that’s on time, on budget and meets the highest quality standards, nationwide.

Designed and manufactured by Entrawood and Entrakor. Shell is a range of hand finished, high quality birch ply office furniture. It is a customisable range that can be adapted and suited to each individual. The original designs were shaped to us and our dreams.

“A big congratulations to both the design team and the manufacturing team for producing such a timeless and luxurious product, you have truly proven yourselves as furniture designers to watch in the future.”

By Nushke Grobler, Product & Marketing Manager.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.